Best Free Email Marketing Software for 2023

Email Marketing software is a core tool for effective companies. Understanding the features and benefits of each platform is essential. How do you know which platform is right for you? If you’ve been thinking about launching your email campaign, this guide should help you figure it out!

Online marketing has drastically increased the number of companies required to create email campaigns and newsletters for their website. Thankfully, they can utilize many free email marketing software to create these emails. This article will discuss some of the best free email marketing software options.

Effective Free Email Marketing Softwares You Should Consider

Email marketing software is a must for every serious online marketer. It’s a great way to keep in touch with your customers, keep you top of mind, and build loyalty. Here is the best free email marketing software to send newsletters, campaigns, and mass emails to your customers:

HubSpot Email Marketing

HubSpot’s email marketing tool is an integrated suite of services. It includes email marketing, landing pages, customer relationship management, and analytics. The platform’s goal is to convert leads into customers. It also provides several other features, such as lead scoring and automated drip campaigns.


Sender is another free email marketing software with all the features you expect from an advanced platform like MailChimp. Its pricing structure is simple and straightforward; there’s no free trial period or free plan, so you can start sending emails immediately without worrying about paying anything upfront.


Sendinblue is a cloud-based email marketing service that helps businesses send emails, manage subscribers, track results and automate follow-ups. Sendinblue offers a variety of features, including free and paid plans, with the latter offering more advanced options like advanced A/B testing, segmentation, and drip campaigns.


Omnisend is an all-in-one marketing automation solution that allows you to send beautiful newsletters, manage your subscribers, track opens and clicks, and more. The tool has built-in integrations with many other popular services such as Zapier, MailChimp, Amazon SES, and Mailgun. If you want to send emails from multiple sources at once without having to manually create lists or manage them separately (like from Gmail or Outlook), Omnisend is an excellent choice!


SendPulse is a cloud-based email marketing platform that offers simple, powerful, and affordable tools to help you send the right email to the right person at the right time. It allows you to create and send personalized emails automatically or manually, and it also offers integration with popular CRM systems like Salesforce and Zoho.

Benchmark Email

Benchmark Email is a web-based email marketing software that allows small businesses to deliver beautiful emails and campaigns. Benchmark Email is easy to use and integrates with your existing website, so you can quickly create beautiful emails and send them out using your domain name. It’s a powerful email marketing software allows you to manage your subscribers and send automated messages. The tool has a drag-and-drop editor for creating beautiful emails. It also includes integrations with Salesforce, Zendesk, and Google Analytics to help you manage your campaign better.


MailerLite is another popular email marketing tool that allows you to send up to 500 emails per month for free (although there are some limitations). Their platform includes features like A/B testing and scheduled autoresponders so you can personalize your marketing messages according to recipients’ preferences. MailerLite also offers a drag-and-drop email builder that makes it easy for anyone to create professional-looking campaigns without any experience with HTML codes or coding languages.


Mailjet is a web-based email marketing platform. It provides its users with tools to create newsletters, send bulk emails, and manage their subscribers. Mailjet also comes with a built-in analytics dashboard that allows you to track your campaign results in real-time.


Moosend is an email marketing tool that lets you send personalized emails using your own or rented SMTP server. It integrates with Google Analytics, AWeber, MailChimp, and other popular services, so you can track your results and see which campaigns are performing best.


AWeber is an email marketing tool that offers drag-and-drop templates and professional design options for creating beautiful newsletters. You can also create landing pages and squeeze pages using AWeber. It integrates with major email services like MailChimp, Constant Contact, and iContact so you can easily segment lists and send targeted campaigns to each segment.

What can I expect from free email marketing software?

Email marketing is the most cost-effective way to reach customers and build relationships for most small businesses. But it can be time-consuming to set up and manage a list of subscribers, design emails, create content, and keep track of open rates and clickthroughs.

Free email marketing software helps you automate all of these tasks to focus on growing your audience and increasing engagement.

Here are some key features you can expect from free email marketing software:

Build your subscriber list

Sign up for free accounts with social media sites like Facebook, Twitter, and LinkedIn; add contacts from your email list or customer database; or import contacts from an Excel spreadsheet or CSV file. You can also add contacts manually by entering their name, email addresses, and other information. Once you have an active list, you can use the software’s autoresponder feature to send out emails on your chosen schedule.

Basic statistics

Most free email marketing services will provide basic statistics on your campaign’s performance, such as open and click-through rates. These aren’t the most detailed numbers in the world, but they’re enough to give you an idea of how well your campaigns are doing.

Scheduling and templates

Most free services also offer some form of scheduling or template creation options so that you don’t have to create each message from scratch every time you send one out.


Essentially, email is the best way to keep in contact with the customers you already have. If you spend money on advertising but never contact your existing customers, it will feel like spending money is all you do. Email marketing allows you to contact people who have already told you they are interested in what you are selling (or offering).

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